The world and US citizens have been reading about and experiencing some of the most difficult financial times, in general, in the past 2 generations or perhaps more. How many people have really been effected by the actual 'Great Recession' may never be really calculated. However, there are also many whose lives have not really been inconvenienced in the least, except that their savings/retirement did not earn as high as interest as it had done previously. If a person was fully employed in a stable position, the anxiety may have been the greatest inconvenience. How many people do we know who actually got laid off due to factors directly related to the financial meltdown?
certainly not 1 in 10 of the people I know. It is difficult to relate to a statistic when it does not affect you personally.
in the non-profit charitable giving arena, two consecutive years of double-digit decreases in giving has come to bear on the overall stability of the net assets of the organization. but essentially, the assets are now about what they were 3 years ago. What was lost was the gain from the last 'boom' year.
Will people be more generous when they have plenty ? Time has yet to tell.. . will they be more generous when the economy improves. .doubtful. many will still be 'pulling out' of this recession for years to come.. .
how many people actually had to access and use their savings? deplete their savings?. .had none to begin with?
what does this say about our advertising world that continues to convince buyers that they must buy more to achieve success, or happiness?
LM
Thursday, October 8, 2009
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